The technical collaboration between Mitsubishi Motors Corporation (MMC), Japan and Proton Holdings Berhad (Proton) for the
Proton Inspira
November 15, 2010
Mitsubishi Motors Corporation (MMC) Japan has collaborated with Proton Holdings Berhad (Proton) for many years and most recently, the technical support provided to Proton for the development of the new Inspira.
Mitsubishi Motors Malaysia wishes to state that other than the Lancer, no other Mitsubishi models currently distributed by Mitsubishi Motors Malaysia (MMM), including its recently launched vehicles - the all-new Lancer Sportback (October) and the ASX compact crossover (November) will be based on this technical collaboration in the future.
While the Inspira is modeled after the Mitsubishi Lancer, it differs in a number of ways - with both having its own unique traits, allowing each respective vehicle to differentiate itself in the marketplace. Each brand also caters to a different group of customer segments with a different set of driving desires and expectations.
Exported to Malaysia and distributed by MMM, the Lancer is a Completely Built-Up Unit (CBU) - in which all parts and assembly standards have met Mitsubishi Motors' stringent global quality standards.
In addition to being fully manufactured by MMC in Japan, the Mitsubishi Lancer is also designed and produced to meet the highest European (high-speed driving performance and handling), American (safety) and Japanese (vehicle built) quality standards.
The Inspira, on the other hand, is assembled at Proton's facility in Shah Alam and will contain 40% local parts within the year.
Exclusively for Lancer owners, MMM offers a five year warranty programme in addition to a complimentary two year maintenance programme on all parts and labour.
MMM's extensive sales and service network includes 54 service centres and 41 sales outlets nationwide - out of which 15 are 3S (Sales, Service and Spare parts) centres. MMM intends to increase its sales network to 45 by March 2011 with 27 3S centres.
On top of that, Lancer owners enjoy the assurances that come with purchasing a vehicle renowned for its 90 year brand heritage. Mitsubishi is also one of the leading global automakers in the world and has a long successful history in motorsports.
Through MMM, MMC continues to strengthen its presence in Malaysia. Mitsubishi is now one of the top four brands within the non-national car segment in Malaysia.
