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2015年12月18日

THE ADVERTISEMENT CAMPAIGN

THE ADVERTISEMENT CAMPAIGN
So they boomed the Voluntary System and the New Army in Periclean passages; touched with awe the solemn chords; shouted as if it had been Jericho .
Two specimens, out of a large number of a similar sort—the joint handiwork apparently of the 'publicity artists,' bettering the moving appeals of the late Mr.
Barnum, and of the party managers, inspired by the traditions of that incomparable ex-whip, Lord Murray of Elibank—are given below.[2] It is of course impossible to Residence Design
do justice here to the splendour of headlines and leaded capitals; but the nature of the appeal will be gathered clearly enough. Briefly, the motive of it was to
avoid direct compulsion by Government—which would have fallen equally and fairly upon all—and to substitute for this, indirect compulsion and pressure by private
individuals—which must of necessity operate unequally, unfairly, and invidiously. To say that this sort of thing is not compulsion, is to say what is untrue. If, as
appears to be the case, the voluntary system has broken down, and we are to have compulsion, most honest men and women will prefer that the compulsion should be fair WAN Optimization
rather than unfair, direct rather than indirect, and that it should be exercised by those responsible for the government of the country, rather than by private
persons who cannot compel, but can only penalise.
{368}
By these means, during the past six months, a great army has been got together—an army great in numbers,[3] still greater in spirit; probably one of the noblest
armies ever recruited in an cause. And Lord Kitchener has done his part by training this army with incomparable energy, and by infusing into officers and men alike
his own indomitable resolution.
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Posted at 2015/12/18 16:12:44

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