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2010年06月08日

Steve Jobs introduces iPhone 4 at WWDC

Steve Jobs introduces iPhone 4 at WWDC WWDC 2010 英語 速報<Erica Ogg(CNET News) より>

10:01 Erica Ogg: OK, lights are going down. Music is fading out. Here we go.
10:01 Erica Ogg: Steve Jobs takes the stage. Standing ovation from the WWDC crowd.
10:02 Erica Ogg: He says it's great to be here. The conference has 5,200 attendees from 57 countries this year.
10:03 Erica Ogg: He's going to start with some iPad updates first.
10:04 Erica Ogg: Apple has sold more than 2 million iPads, as we know, in 59 days. It's in 10 countries total. Now he's going to show a quick video about it.
10:06 Erica Ogg: The iPad will be in 19 countries by the end of July, he says. There are 8,500 iPad apps, plus 200,000 iPhone apps that also work on it. That's 17 apps per iPad that have been downloaded, according to Jobs.
10:08 Erica Ogg: Now he's running through some apps: Financial Times, a DJ app, Elements (the Periodic Table), and others. He says the Elements people earned more on the sales on the iPad in one day than five years of Google ads on the company's same site.
10:09 Erica Ogg: Now he's talking about iBooks. In 65 days, users have downloaded 5 million books. About 2.5 books per iPad. "That's terrific," he says.
10:09 Erica Ogg: The share of e-books going through the iBooks store is 22 percent in 8 weeks, according the publishers on the iBooks store.
10:09 Erica Ogg: Some enhancements from iBooks: You can now make notes.
10:10 Erica Ogg: There's a new control where you can tap to bookmark the page. On the table of contents you'll see all your bookmarks and notes too.
10:10 Erica Ogg: One of the biggest requests was the ability to view and read PDFs. That's now built in, he says.
10:11 Erica Ogg: You can select between books or PDFs within your iBooks shelves.
10:11 Erica Ogg: That will be out a little bit later this month.
10:11 Erica Ogg: I'd like to talk about the App Store, he says. "I want to make something really clear. We support two platforms at Apple." The first one is HTML5, a fully open and uncontrolled platform, he says.
10:12 Erica Ogg: We fully support that. Apple's browsers are in the lead in terms of supporting the HTML5 standard. Anyone can write HTML5 apps and have them on iPhone, Mac, iPod, iPod Touch, iPad.
10:13 Erica Ogg: There are 225,000 apps there. Now I'd like to talk about that. You've read a lot about our process of approving apps. We get 15,000 apps sumbitted every week. And they come in in up to 30 different languages.
10:13 Erica Ogg: "Guess what? 95 percent are approved within seven days."
10:14 Erica Ogg: Why don't we approve the other 5 percent? No. 1 reason? App doesn't do what developer says it does. Second reason is use of private APIs. We're clear on this.
10:14 Erica Ogg: Developers who do that know what they're doing, but they can't. Third reason we reject apps? They crash. "If you were in our shoes, you'd reject those apps for the same reason. Just wanted to give you those facts."
10:16 Erica Ogg: Now, I'd like to highlight eBay, he says. It was on the iPhone last year. It was downloaded 10 million times. He asks, will it be all be that successful? He's going to show us three new entertainment-oriented apps. First up is Netflix. Reed Hastings is up on stage to talk about it.
10:16 Erica Ogg: Hastings says the iPad app has gone really well. 2,000 downloads, he says. But now, Netflix will be on the iPhone this sumner, for free.
10:17 Erica Ogg: They're demo-ing it now. Same service you get on your TV or laptop or iPad. Can start a movie on your TV and pick it up on your iPhone. Also will get your recommendations, your viewing history, and the entire catalogue and your queue.
10:18 Erica Ogg: You can add movies to your queue right from the phone. It is using the HTTP adaptive bitrate playback technology over Wi-Fi or 3G.
10:18 Erica Ogg: That's it from Netflix. Next up is Zynga, the social games company.
10:19 Erica Ogg: Mark Pincus, Zynga's CEO takes the stage.
10:19 Erica Ogg: "Farming" for the iPhone is what he'll be introducing. It's Farmville for the iPhone.
10:20 Erica Ogg: It has 70 million monthly active users, he says. Now they're demo-ing the game. The same farm you can build on Facebook can also be accessed on the iPhone.
10:21 Erica Ogg: You can buy a snow leopard on the iPhone version only, Zynga says. Cute.
10:23 Erica Ogg: It will be available by the end of June.
10:23 Erica Ogg: Next (and last, we think) is Activision. They're going to talk about Guitar Hero.
10:24 Erica Ogg: Karthik Bala, SVP at Activision, says there's a new iPhone and iPod Touch version of Guitar Hero. He's showing a demo of how the app will work.
10:26 Erica Ogg: You can download new songs to play right over the iPhone, Bala says. He's also giving us a nice air guitar demonstration.
10:26 Erica Ogg: The new version of the app is on sale today for $2.99. And they're off. Steve is back.
10:27 Erica Ogg: He says last week they crossed 5 billion downloads from the App Store.
10:27 Erica Ogg: His favorite stat, he says, is coming up. 70 percent of app sales goes to developers. To date, Apple has paid $1 billion to developers.
10:28 Erica Ogg: There's a lot of cheering for that, naturally.
10:28 Erica Ogg: Now, he says, he's going to talk about the iPhone.
10:29 Erica Ogg: "There have been a lot of stats floating around about it. Some of them are OK. Some of them are questionable. You can make your own judgments about market share." For Q1 of 2010, Nielsen says RIM is No. 1 with 35 percent. iPhone is No. 2 with 28 percent. Windows Mobile with 19 percent. Android is 4th place with 9 percent.
10:30 Erica Ogg: Mobile browser usage in the U.S.: iPhone has 58.2 percent. That's 2.5 times as much as Android's 22.7 percent. "This may help you put things in perspective," he says, to some laughs.
10:30 Erica Ogg: "It's hard to remember what it was like before iPhone," he says. Apps weren't the same. There was no free market for apps. iPhone changed that in 2007, he says.
10:31 Erica Ogg: In 2008, we added 3G networking. 2009 we made the phone twice as fast. For 2010 we'll take biggest leap since the original iPhone.
10:31 Erica Ogg: We're introducing iPhone 4.
10:31 Erica Ogg: "This is really hot," he says.
10:31 Erica Ogg: There are 100 new features, but he's going to cover eight of them.
10:32 Erica Ogg: First, all new design. "Some of you have already seen this," he says. To great applause.
10:32 Erica Ogg: "Believe me, you ain't seen this. You gotta see it in person."
10:32 Erica Ogg: It's the most precise thing we've ever made. Glass on front and back. Stainless steel around. Its closest kin is a beautiful old Leica camera.
10:33 Erica Ogg: "It's really thin," he says, but doesn't specify how thin.
10:33 Erica Ogg: Ok, now he does: 9.3 mm thick. A quarter thinner than iPhone 3GS. Thinnest smartphone yet, he says.
10:34 Erica Ogg: There's a front-facing camera, a receiver, a micro-SIM tray, a camera with LED flash in the back. On bottom, a mic, 30-pin connector, and speaker. On top, a second mic, second sleep/wake button, and noise-cancellation button.
10:35 Erica Ogg: It turns out there are three lines in the stainless steel structure of the phone. The slits in it are part of the engineering. It uses the stainless steel band as part of the antenna system.
10:35 Erica Ogg: Integrated antenna right in the structure of the phone. "Really cool engineering," he says.
10:35 Erica Ogg: The glass is for better optical quality and scratch resistance, he says.
10:36 Erica Ogg: Second new thing: A retina display. "What's that?" In any display there are pixels. With retina display we dramatically increase the pixel density. Four times as many in the same amount of space.
10:37 Erica Ogg: More precision in display with more pixels. "We get really really sharp text," he says.
10:37 Erica Ogg: 326 pixels per inch.
10:37 Erica Ogg: The crowd is impressed, lots of cheers.
10:38 Erica Ogg: 300 pixels per inch is the limit of the human retina, he says. So things start to look like continuous curves at that level. Text will look like a printed book, he says. We are comfortably over that limit. He shows us two side by side.
10:39 Erica Ogg: "Once you use a retina display you can't go back," he says. With character-based languages it's "striking" and with pictures and video, the same effect, he says.
10:40 Erica Ogg: He's now going to compare the iPhone 3GS's display versus the iPhone 4 for us.
10:40 Erica Ogg: "We had to get special projectors for this," he says.
10:41 Erica Ogg: Now he's showing us The New York Times, though the connection is hanging a bit. "The networks are always kind of unpredictable in here. If you're on Wi-Fi, if you could just get off, I'd appreciate it," he says.
10:42 Erica Ogg: "I don't know what's wrong with our networks," Jobs says. He's silent for a bit. But now he's going to try some back ups, he tells us.
10:42 Erica Ogg: His phone says "Cannot activate cellular networks," to some laughs from the crowd. "Well geez. I guess I can't show you that much today. I can show you some pictures."
10:44 Erica Ogg: He shows us the difference in picture quality. He's trying the phone demo again. "I'm sorry guys, I don't know what's going on." "Got any suggestions?" he asks. Someone shouts "Verizon." Jobs says "We're actually on Wi-Fi here."
10:45 Erica Ogg: Now he's doing specs. 3.5 inch display. Same IPS (in-plane switching) display as iPad. "better than OLED," he says.
10:45 Erica Ogg: Contrast ratio is 800 to 1.
10:45 Erica Ogg: iPhone OS 4 makes it so your apps automatically run on the retina display, full size, he says.
10:46 Erica Ogg: Apps will look better without you doing any work, he says. But you can help by putting in higher-resolution artwork.
10:46 Erica Ogg: "We think this will set the standard for displays for the next several years."
10:47 Erica Ogg: Display is the most important component of the entire phone, he says.
10:47 Erica Ogg: The iPhone is powered by the A4 chip, designed in house.
10:48 Erica Ogg: The iPhone 4 is packed to gills on the inside, he says. He points out they used a micro-SIM because it's smaller and they needed the space. The biggest thing in there is the battery. Now it's a little bit bigger.
10:48 Erica Ogg: Since the battery is bigger and A4 is good at power management, there are 7 hours of talk time now, 6 hours of 3G browing, 10 hours of Wi-Fi browsing, and 300 hours of standby.
10:49 Erica Ogg: Environmental report card: arsenic, mercury, BFR free, he says.
10:49 Erica Ogg: Up to 32GB of storage. Quadband HSDPA/HSUPA.
10:50 Erica Ogg: Another new piece of hardware. We're taking it further, we're adding a gyroscope, he says. Lots of applause.
10:50 Erica Ogg: A 3-axis gyro with pitch, roll, and yaw. It's tied with the accelerometer to provide 6-axis motion sensing. New CoreMotion APIs for extremely precise positioning.
10:51 Erica Ogg: Now he's going to demonstrate this. "Since this does not require the network I should be OK," he jokes.
10:51 Erica Ogg: He's tilting the phone forward, back, and side-to-side and the game on screen corresponds. He rotates in a circle and the game rotates too.
10:53 Erica Ogg: "I can't wait to see what you guys are going to do" with the gyro, he says to the developers.
10:53 Erica Ogg: These phones are getting more and more intelligent, he says.
10:53 Erica Ogg: Next up: the new camera.
10:54 Erica Ogg: Everybody loves to talk about megapixels with photography. But we ask, how do you make better pictures? They're different things. But cell phone cameras are about capturing photons.
10:54 Erica Ogg: We've gone from 3-megapixel to 5-MP sensor, but we're using something that's new to smartphones, a back-side illuminated sensor.
10:55 Erica Ogg: Gets the wiring out of the way. We've gone from 3 to 5 MP but kept pixels the same size, 1.75 microns.
10:55 Erica Ogg: There's a 5X digital zoom, tap-to-focus, and LED flash built in.
10:55 Erica Ogg: He shows us some photos taken from the iPhone 4.
10:56 Erica Ogg: Camera also does HD video recording, he says.
10:56 Erica Ogg: Lots of applause for that. 720p at 30 frames per second.
10:57 Erica Ogg: There's also tap-to-focus for video. Can edit videos right on phone. Also has one-click sharing and the LED flash will stay on for the HD video recording.
10:57 Erica Ogg: We're going even further than that, he says. We've written iMovie for iPhone.
10:58 Erica Ogg: He's bringing up Randy Ubillos, the chief architect for Apple's video apps, on stage to demonstrate it.
10:58 Erica Ogg: He runs over the same things Jobs just told us. But now he's demoing it.
10:59 Erica Ogg: Can use the app in portrait or landscape. You can record directly into a video timeline within the app. Can pinch to change the scale of the timeline. Or drag to trim/edit.
11:00 Erica Ogg: Can pan/zoom, add effects, transitions, themes.
11:01 Erica Ogg: The camera will bring in geolocation information, too, to the video.
11:02 Erica Ogg: He demos how you can add map info based on the location, along with photos, music, etc.
11:03 Erica Ogg: OK, Steve is back on stage. You can buy iMovie for $4.99, "if we approve it," he jokes.
11:05 Erica Ogg: He says he figured out why the demo crashed. There are 570 Wi-Fi connections in this room. Either turn off Wi-Fi or I give up. Would you like to see the demos? he asks. All you bloggers need to turn off your notebook Wi-Fis, he says.
11:06 Erica Ogg: We're using a Sprint 3G connection at CNET, so we'll still be staying live, no worries.
11:06 Erica Ogg: OK, now onto iPhone OS 4.
11:07 Erica Ogg: "We're renaming the OS. Now it's just iOS 4." Becuase it's on iPad, iPod Touch, and iPhone.
11:08 Erica Ogg: He's talking about the features, which we saw in April at the iPhone OS 4 event. Multitasking is something that took us a while to get. He quotes Larry Page from a few weeks ago about software running in the background and running down the battery.
11:08 Erica Ogg: "Yes, it does," Jobs says. "Unless you do it right."
11:09 Erica Ogg: Now he's going to demo Pandora, playing us some Jack Johnson.
11:09 Erica Ogg: He's checking e-mail while listening to music. Now he's launching a Web page (big applause that the Wi-Fi here works) simultaneously.
11:10 Erica Ogg: He shows us some mail features, with the unified in-box. Shows e-mail threading so you can see a whole e-mail conversation.
11:11 Erica Ogg: Now he's going to create a folder to manage apps. By holding and dragging you can drag one app on another and a folder is automatically created. You can rename the folder and add more apps there whenever you want.
11:13 Erica Ogg: He's talking enterprise integration now. Data protection, device management, wireless app distribution, deeper VPN support, Exchange Server 2010.
11:13 Erica Ogg: On consumer side, we're adding Bing to the iPhone for search.
11:14 Erica Ogg: Google will be the default, but now you'll have choice of Google, Yahoo, or Bing. Each has a different approach as to how they format results, he says. "Microsoft's done a really nice job on this, It has HTML5 presentation."
11:14 Erica Ogg: Developers will get a golden master candidate release of iOS4 today.
11:15 Erica Ogg: Another major milestone for iOS coming this month. "We will sell our 100 millionth iOS device," he says. That includes iPhones, iPod Touches, and iPads. "There is definitely a market for your applications."
11:16 Erica Ogg: Back to iBooks. It's now coming to the iPhone. Same controls, highlighting, notes, and bookmarking. Same bookshelf as on the iPad, same ability to read a PDF.
11:17 Erica Ogg: The iBooks Store is available right on the iPhone and iPod Touch now, too. You can download and purchase a book to iPhone, iPod, or iPad wirelessly. You can download the same book to all your devices at no extra charge.
11:17 Erica Ogg: In addition, iBooks will automatically and wirelessly sync your current place, bookmarks, and notes across all your devices.
11:18 Erica Ogg: So you can start it on your iPad, pick up on your iPhone, if you want.
11:18 Erica Ogg: Now he's demonstrating what iBooks looks like on the retina display.
11:20 Erica Ogg: Now he's showing the library and opening a PDF. You tap to flip pages through a PDF, and can pinch and zoom as with other apps.
11:21 Erica Ogg: There are 150 million accounts hooked up to App Store, iTunes, and iBookstore--the most of any store on the Web, he says. "So people are ready to buy your apps."
11:21 Erica Ogg: Now he's talking about iAds. Why are we doing this? To help our developers earn money to continue to create free and low-cost apps for users.
11:22 Erica Ogg: He shows banners popping into The Wall Street Journal app. "We're trying to combine the emotion of video with the interactivity of the Web."
11:23 Erica Ogg: iAds keep you in your app. The worst thing is to tap on a banner and be taken to some random Web site and somehow get back to where you left off before. If people don't click on ads, you don't make any money. iAds won't hijack users out of the app they're using.
11:23 Erica Ogg: Apple sells and hosts the ads, so developers just have to tell them where to put the ads. And devs get paid 60 percent of the revenue.
11:25 Erica Ogg: Apple started selling ads eight weeks ago. He's listing the comapnies: Nissan, Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Geico, Campbell's, Sears, JCPenney, Target, Best Buy, DirecTV, TBS Network, and Disney.
11:26 Erica Ogg: These are "high-end brands," he emphasizes to developers. Nissan will advertise the electric Leaf car, for example. Jobs is showing what Nissan's Leaf ad will look like. Tapping on the ad makes the ad go full screen. If you want to go back to app, just click and you're back.
11:27 Erica Ogg: He's showing how interactive Nissan's ad is. You can tap to find out the mpg of the car, for example.
11:29 Erica Ogg: iAds will start July 1 for all iOS 4 devices.
11:30 Erica Ogg: Advertisers have committed $60 million so far this year. That's about 48 percent of the entire expected US mobile display advertising market, as predicted by JP Morgan. "We think we're off to a pretty great start," Jobs says.
11:31 Erica Ogg: "Our goal is to help you earn money," he reiterates.
11:31 Erica Ogg: He asks what people think of the iPhone so far. He gets a big cheer.
11:31 Erica Ogg: One more thing, he says.
11:32 Erica Ogg: In 2007 when iPhone launched, he made the first public call onstage, he recalls. Now he's going to do the same today. He's calling Jonathan Ive, Apple's head designer.
11:33 Erica Ogg: He's using the front-facing camera to make a video call. Ive answers, big applause from the crowd.
11:34 Erica Ogg: They're chatting about the technology in the phone and make a lunch date.
11:35 Erica Ogg: The feature they just used is called "FaceTime" video calling. It works between iPhone 4 devices. No set up required. Works anywhere there is Wi-Fi.
11:36 Erica Ogg: Can make FaceTime calls in landscape or portrait.
11:36 Erica Ogg: It's Wi-Fi only in 2010. We need to work a little bit with our providers. And Apple will ship tens of millions of FaceTime devices this year, he promises.
11:37 Erica Ogg: He's showing a video of how people can use the FaceTime feature.
11:39 Erica Ogg: FaceTime is based on a bunch of open standards, which he lists. We're going to standards bodies tomorrow and we're going to make FaceTime and open industry standard.
11:40 Erica Ogg: That's the iPhone 4. It's the biggest leap we've taken since the original iPhone. Price and availability is up next.
11:40 Erica Ogg: It comes in two colors: black and white.
11:41 Erica Ogg: It's $199 for 16GB, same as 3GS. $299 for 32GB model. AT&T is going to make a "an incredibly generous upgrade offer." If your contract ends any time during 2010, you can get new iPhone 4 if you re-sign a new contract.
11:41 Erica Ogg: "We're thrilled about that."
11:42 Erica Ogg: 3GS is $99 now, as suspected.
11:42 Erica Ogg: On sale June 24.
11:42 Erica Ogg: Preorders begin June 15. Will ship in the US and four other countries on the first day.
11:43 Erica Ogg: By September it will ship in 88 countries. "Our fastest roll out ever."
11:44 Erica Ogg: Time to talk accessories: $29 dock. Also, it's made its own iPhone case. Called a "bumper," it covers the sides of the phone in multiple colors. It's also $29.
11:44 Erica Ogg: iPhone 3GS and iPhone 3G can upgrade to iOS 4, though not all features will be supported.
11:44 Erica Ogg: Same goes for iPod Touch, except for first generation.
11:44 Erica Ogg: Upgrade for those devices will be free on June 21.
11:45 Erica Ogg: That's new--iPod Touch users usually pay a small fee.
11:46 Erica Ogg: Now we're getting another video demo, this time about the iPhone 4. They're running through all the features we've heard about so far today.
11:51 Erica Ogg: OK, video's over and Steve is back.
11:52 Erica Ogg: He's talking again about Apple being at the intersection of technology and liberal arts. He discussed it at the iPad introduction back in January.
11:52 Erica Ogg: He says an example is the front-facing camera in addition to 18 months work on software that "you'll never even notice" when placing a video call.
11:54 Erica Ogg: The design team, and the A4 chip team take turns too, as does Scott Forstall and the iOS software team.
11:54 Erica Ogg: He also recognizes the operations team headed by Tim Cook, and the "rest of the Apple family." "I'm really proud of all you guys. Awesome job," he says.
11:55 Erica Ogg: "This is our new baby. I hope you love it as much as we do," Steve says.
11:55 Erica Ogg: And that's a wrap. He exits the stage.
11:56 Erica Ogg: That's it for us too. Thank you everyone who joined us today for our live blog! We'll be digesting all of this new information and bringing you more analysis throughout the day at CNET, so check back often.
11:59 Thanks... enjoyed this presentation over other streams.

12:00 END
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