『Nissan Qashqai Premium Concept and Nissan X-Trail Premium Concept
•Nissan celebrates European sales success of its crossover range with unique ‘Premium Concept’ versions of the Qashqai and X-Trail
•Premium and dynamic design showcases how tailored features and customisation could extend each car’s customer appeal
(24 February, 2016) – Nissan will showcase two striking special versions of its best-selling crossovers, the Qashqai and X-Trail, at the forthcoming Geneva Motor Show.
Taking the current models as a starting point, Nissan has explored how a more premium and dynamic design interpretation could enhance and extend the appeal of its award-winning crossover range in the future.
The two cars are called the Qashqai Premium Concept and the X-Trail Premium Concept. While they are separate models, the colours, materials and themes which run through them mean they are unmistakably a pair. The Qashqai Premium Concept has been created by Nissan Design Europe (NDE) in the heart of London, while the X-Trail Premium Concept is the work of Nissan’s Global Design Centre (GDC) in Japan.
With crossovers playing such an integral part in Nissan’s continuing success across Europe, these two Premium Concepts showcase Nissan’s desire to extend the target market while acknowledging customer diversity.
Shiro Nakamura, Senior Vice President, Design and Chief Creative Officer, Nissan Motor Co., Ltd. commented: “We allowed the creativity of our design teams to shine through in this two-car project. Ultimately we settled on two designs – which are contrasting but share common themes – as they reveal a new premium character in our crossovers.”
From how the Nissan design language is expressed to the advanced materials are used, both cars offer a fresh take on the widespread appeal of a premium Nissan crossover. Considering the concept of the urban explorer, each Premium Concept has a unique execution and is designed to appeal to a very different customer. The Qashqai has been designed for the ‘Premium Urbanite’, who dreams of a weekend absorbing the cultural highlights of a European destination city such as Geneva, Paris or Rome. The X-Trail is targeted for the ‘Premium Adventurist’, who will be thinking of mountain adventures in the Alps or the Pyrenees.
Common to both cars is a simple yet vibrant colour palette; the stark appeal of black and white, contrasting with a premium golden copper which brings elegance and warmth to the crossover.』
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