Mitsubishi Motors Philippines tops May Auto Industry Sales;
Captures 28.5% Market Share
Mitsubishi Motors Philippines Corp. (MMPC) recorded outstanding sales of 3,117 units sold making it the number 1 automotive manufacturer last month, attaining 28.6% market share. MMPC's May 2011 sales accounts for a double digit growth of 15.3% compared to the same month last year, while year to date figures registered an increase of 9.1% with 14,062 units sold compared to 12,891 units sold same period last year.
Combined reports from the Chamber of Automotive Manufacturers of the Philippines (CAMPI) and Truck Manufacturers Association (TMA) showed that MMPC was also able to dominate the Light Commercial Vehicle (LCV) segment registering a 39% market share.
MMPC credits this robust sales performance to the strong consumer demand for its Montero Sport, Strada pick up and locally manufactured models such as the Adventure and L300. These models continue to attract their respective markets due to its high value for money proposition, low cost of operation and at the same time facilitated with aggressive sales promotions with flexible financing plans and very affordable payment schemes helped sales surge in May. In addition, consumers' continuous interest and confidence with Mitsubishi vehicles contributed in achieving this sales feat and number 1 post.
MMPC President and CEO Hikosaburo Shibata shared his optimism in achieving 2011 sales target of 36,000 units and increasing market share to 20% despite year to date decrease of 11% in the auto industry sales. "Given our notable performance for the first 5 months of the year and with the upgrades of our best selling models, I am highly confident that MMPC's sales will continue to surge". Aside from our continuous sales effort, MMPC is also focused on its commitment to improve its after sales and customer service.
