Triple Joy for Mitsubishi at the Asian Auto Allianz Auto Industry Awards 2014 and Asian Auto Fuel Efficiency Awards 2013
Mitsubishi’s First Local Assembled ASX Wins Best Local Assembled SUV
Kuala Lumpur, 18 July 2014 -
Asian Auto, a leading automotive title that is published monthly, has awarded the Mitsubishi ASX Compact SUV as the “Best Local Assembled SUV” in the recent Asian Auto Allianz Auto Industry Awards 2014.
In addition to that, Mitsubishi Motors received further honours in the annual Fuel Efficiency Awards. The Mitsubishi Mirage hatchback and the Pajero Sport VGT 7-seater SUV both claimed first prize in the Compact City Cars and the Premium SUVs category respectively.
“The ASX was recognized by the panel of judges for its build quality that was no different from the Japan CBU version. Additionally, its value-for-money proposition was also a key factor for its win,” said Daniel Fernandez, Editor of Asian Auto.
The 2014 ASX is the first Mitsubishi model to be assembled in Malaysia by Mitsubishi Motors Malaysia. The stylish yet compact SUV is powered by a 2.0-litre MIVEC engine with an output of 150PS and 197Nm. Two variants are available (2WD and 4WD) and both utilize a smooth INVECS-III CVT (continuous variable transmission) with Sports Mode offering six virtual ratios for enhanced driver involvement yet maintaining superb fuel efficiency.
The 2WD is priced at RM114,743.50, while the 4WD is priced at RM128,879.50 (on the road without insurance). The ASX is available in four colours; Black Mica, Titanium Gray, Cool Silver and Solid White, and it comes with a 5-year unlimited mileage warranty, complemented by a 2-Year Free Maintenance programme and RM1,000 cash rebate or cash rebate only up to RM2,000.
Presently, customers who choose the Mitsubishi Mirage stand to enjoy cash rebates up to RM6,000**. The Mirage GS CVT is priced at RM 64,090.65***
For customers who book the award-winning Pajero Sport SUV, a cash rebate up to RM9,000** awaits them. The Pajero Sport VGT is priced at RM172,211.60*** while the Pajero Sport GL is priced at RM151,227.60***.
**Promotion valid for 2013 make only.
***All prices are quoted on-the-road without insurance.
Both the Mitsubishi Mirage and Pajero Sport VGT have defended their top positions in the fuel efficiency awards since 2012.
The Asian Auto Awards is the only automotive award that pays tribute to car manufacturers for offering better quality vehicles with latest technologies that promote fuel efficiency and lower emissions.
Since 2005, MMM has sold more than 80,000 units of vehicles in Malaysia. Current line-up of vehicles include the eco cars Mirage and Attrage, Lancer GT sedan, ASX compact SUV, Triton pick-up trucks, Pajero Sport and Pajero SUVs and the 100% electric car i-MiEV.
To date, Mitsubishi Motors operates 57 showrooms (out of which 43 are 3S Centres) and 47 service outlets throughout Malaysia.
