Mitsubishi Motors starts mass production of Mirage hatchback in the Philippines
Manila, July 27, 2017 –
Mitsubishi Motors Philippines Corporation (MMPC) today announced that it has, for the first time, begun the mass production of the Mitsubishi Mirage hatchback model in its Santa Rosa plant.
The first Mitsubishi Mirage hatchback off the assembly line was presented today in a ceremony held at the Solaire Resort and Casino in Parañaque City.
MMPC has previously imported the Mirage hatchback from Thailand. But following a ₱ 4.3 Billion investment by MMPC in its production facilities, the company is now able to produce the Mirage locally.
Last February, MMPC presented the first Mirage G4 sedan manufactured in the Philippines to President Rodrigo Duterte. Both the Mirage G4 sedan and hatchback are Mitsubishi Motors’ entry into the government’s Comprehensive Automotive Resurgence Strategy (CARS) program. The CARS program aims to position the Philippines as Southeast Asia’s car assembly hub, through attracting new investment into the sector and generating increased consumer demand within the Philippines.
Mitsubishi Motors Philippines has engaged in locally manufacturing of vehicles for more than 50 years now. It is the number two auto company in the country, with a market share of 16 per cent, thanks to a strong network of local commercial partners.
The transfer of Mirage production to the Philippines will lead to new jobs within MMPC, and will also benefit the 31 local businesses which were awarded to supply a total of 255 parts for the car. MMPC is now actively working on its parts localization activities to further increase the local content ratio.
“MMPC will continue to exert great efforts to make a contribution to Philippine society and the economy to support the government in its effort to promote the entire automotive industry” said MMPC incoming President and Chief Executive Officer Mr. Mutsuhiro Oshikiri.
Official distributor of Mitsubishi Motors in Russia, the company "MMC Rus" officially announces the resumption of deliveries of Mitsubishi ASX. Cars for the Russian market will be produced at the Mitsubishi Motors plant in Okazaki (Japan).
The compact crossover Mitsubishi ASX returns to the Russian market updated. Mitsubishi engineers have made qualitative changes that have affected both the appearance of the model and its technical characteristics.
The first cars will go to the official dealer centers of the brand in Russia in mid-August in the Far East and from the middle of September will be available in all other regions.
The front part of the crossover is framed in the new concept design of the brand "Dynamic Shield" with a new radiator grille and front bumper. The car differs from its predecessor in the same way with a new form of radio antenna, a new design of LED navigation lights (LED DRL) and a rear fog lamp, the off-road character of the model emphasizes wheel arch extensions. The color line of the body color is complemented by the color Sterling Silver Metalic (Silver).
Major changes in the interior of the updated Mitsubishi ASX of the new model year are the recycled floor console, the location of the USB connector on the center console and the soft upholstery of the side of the center console in the driver's and passenger's knee area for added convenience. Mitsubishi ASX 2018 model year has been finalized noise insulation, which allowed to reduce noise in the cabin in different driving modes.
The cars will be equipped with already familiar and proven on the Russian roads 1.6L (117h.s) engines of the EURO-5 standard in combination with a 5-speed manual transmission and 2.0l (150hp) of the EURO-5 standard with the INVECS-III variator.
The prices for the model will be officially announced on August 8, 2017.
